5G tipping point: Industry and consumers lured with cheaper, smarter services

Source: IoT Now

Ericsson landed on its corporate feet when it parachuted out of the GSMA’s Mobile World Congress last Friday. For the last few years, the network solutions provider has (like Huawei and a few others) hosted Pre-MWC Briefings for media and analysts in key markets, in an attempt to catch attention ahead of the pandemonium in Barcelona. 

Only this year, the new corona virus has brought the lights down on #MWC20 before it could even open its doors. So, the pre-existing invitation assumed new importance, says editorial director, Jeremy Cowan, as industry observers gathered to hear what Ericsson plans for 2020.

According to Fredrik Jejdling, EVP and head of Business Area Networks, 2019 was the year that 5G “took off”, with the Sweden-based vendor’s customers notching up 13 million 5G subscribers worldwide. This was predominantly in high-end (approximately $1,000) smartphones and routers, with coverage provided in major cities and highly populated areas. Use cases were smartphone-driven, for non-standalone 5G, in one band.

Fredrik Jejdling: 2019 was the year that 5G ‘took off’.

Things will be very different in 2020, he maintains. The Ericsson Mobility Report, a research programme published in November 2019, forecasts that the company’s customers will achieve 100 million subscriptions this year, providing services for volume devices, including mid-tier ($300) smartphones. Some 20-25% of network operators will offer 5G services by year end, with consumer service bundles and ongoing trials for industries, standalone 5G introduced, and multiple bands.

 

5G for consumers

Ericsson points to ConsumerLab research from May 2019 that indicates half of all consumers are willing to pay a 20% premium for 5G over 4G. Operators can achieve higher Average Revenue Per User (ARPU) by offering added value to consumers beyond data and speed. Many operators are expected to offer 5G service bundles with their ecosystem partners; with services such as immersive media, cloud gaming and Live event experiences.

5G for industries

With its partner Telefonica Germany, Ericsson is building a private 5G network in Germany for Mercedes-Benz. This is designed to facilitate data linking on the assembly line.

5G is now a reality for automotive manufacturing at Germany’s electric microcar company, e.GO Mobile AG at its complex in Aachen, according to Jejdling.

Still in the pipeline, Ericsson, Telia and Einride are co-operating to develop autonomous driving trucks. One driver can, they report, control 10 trucks. This represents a 60% saving in OpEx.

The company knows it has to practise what it preaches. “We’re drinking our own Kool-Aid,” Jejdling concedes, with 5G enabling smart manufacturing in Ericsson’s own supply chain. Factories in Estonia, China, an Brazil have all been modernised and automated, by implementing cellular Internet of Things (IoT), 5G, Industry 4.0 automation and artificial intelligence (AI). The company is now setting up a new 5G ‘smart factory’ in Texas.

Global roll-out

Ericsson can now point to 24 live 5G networks in 14 countries. These range from the four national network operators in the US, to Vodafone in Ireland, the UK, Spain and Germany, through DiGi and Orange Romania, to Etisalat, SK Telecom and Optus, to name just a few.

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