Original article was published on Artificial Intelligence on Medium
Artificial Intelligence Marketing Tools To Boost Business
If you’re familiar with marketing, you’re aware that marketing covers a wide range of tasks, platforms, and content styles. The scope of work in marketing can easily balloon, and many of us find ourselves scrambling to get everything done from one week to the next. Luckily, there are a number of AI marketing tools available that can help lighten the load and in addition, boost your business in various formats.
Best AI Marketing Tools to Boost Business
The impact of artificial intelligence on digital marketing is huge. A study by Smart Insights shows that out of 100 senior marketers from different industries, 55 percent of companies are implementing or already considering using AI in their marketing practices. Why is that?
Firstly, INK is a new AI writing assistant that can optimize your web content so you can get better reader engagement and higher search engine ranking. It is a content intelligence tool that can empower anyone to self-optimize their digital content for search.
Secondly, Ink researches your competition reads its content and makes suggestions to improve your writing and content optimization efforts. It provides recommendations that are unique to your article and competition in real-time.
Finally, whether you have search engine optimization experience or just beginning your content marketing journey for your business. Ink is one of the best AI marketing tools to help you boost your marketing campaigns.
IBM Watson Personality Insights
The IBM Watson Personality Insights service derives insights about personality characteristics from social media, enterprise data, or other digital communications.
In addition, using linguistic analysis and personality theory. This tool helps marketers build out in-depth audience personas by providing insights insight into how and why people think, act, and feel the way they do.
AI Marketing Tools: Grammarly
Grammarly may be the most popular and useful content creation tool in the digital writing world. The tool combines natural language processing and word usage to proofread content for its users.
Moreover, it provides feedback on spelling, grammar, and word usage. Hence providing a copy improvement and a faster editing process. In conclusion, marketers that use Grammarly usually write better and faster.
Arimo is a behavioral AI marketing tool and software that tracks online shoppers click activity in order to predict their next action and the likelihood of making a purchase. This allows marketers to create personalized incentives and product recommendations to improve the chances of conversion.
These predictive insights can open the doors for nearly endless uses. So, helping businesses detect and prevent fraud, save money by projecting future costs, and so much more.