Original article was published by Mary Lim on Artificial Intelligence on Medium
Prove Return-on-Investment (ROI)
Marketing agencies have clients. They want to keep their clients. They need hard data to show that the $300,000 branded shipping container was worth it. Currently, they can rely on product sales, social media engagement, and post-event surveys (that no one fills out). However, even these metrics do not provide the full story.
FA steps up to the stand.
With the right partner, marketing agencies automatically track a crowd’s sentiment, demographics, foot traffic, and a variety of other metrics. Simply install a camera which detects faces, analyzes micro-expressions, and reports the aggregate statistics to an interactive dashboard.
Because FA does not identify who people are (unlike FR), there is no invasion of privacy or risk of data theft. Aggregate statistics are safe statistics.
Optimize Customer Experiences
The metrics mentioned above also come in handy for retail spaces.
Foot traffic is used to map out popular locations within a store or mall. Sentiment and demographics data is wildly useful as well for understanding target audiences, creating more inclusive marketing, and more accurately measuring customer satisfaction.
Imagine you had enough of WFH and decided to trek to your local café. When you arrive, it’s louder than usual, the lines are long, and all the tables are taken. Not the best experience.
Now, what if the café could map out foot traffic and happiness scores throughout the day? The next time you arrive, you see that they’ve added more tables so there is plenty of seating and they even installed a separate pickup window to reduce the size of the lines. Much better.
Improve Operations and Safety
In our new “norm”, businesses need to take extra precautions to keep their employees and customers safe. FA steps in to automatically keep track of occupancy levels and monitor social distancing.
Warehouses or distribution centers may use this information to improve processes and protect the well-being of their employees. Offices and co-working spaces can also understand what spaces are being underutilized and adjust accordingly.