Great Code Alone Doesn’t Make a Great Tech Company

Original article was published on Artificial Intelligence on Medium

Great Code Alone Doesn’t Make a Great Tech Company

Great coders alone don’t make great tech businesses

This weekend I watched General Magic, the indie documentary which reached the number one slot on Apple. It charts the well-funded creation and spectacular failure of a Silicon Valley tech company.

General Magic’s story is not that of WeWork. At WeWork, Adam Neumann got high on his own supply, decided that he was a genius and convinced SoftBank that a shared office space company was a tech company.

General Magic’s issue was bringing together brilliant technical innovators together without any understanding of business trends or consumer needs.

Yes, they were geniuses, but ultimately they made a product that nobody wanted.

This is a cautionary tale of what happens when the techies are left to their own devices, and the non-techies are either simply not present or too intimidated by tech concepts to intervene.

This is why it is so important for us, the non-techies, to carry on learning and growing in confidence to ask the right questions.

Great coders alone don’t make a great tech business.

AI in particular is a concept that many non-technical professionals shy away from, to the detriment of their careers and businesses. But we are working to rectify that at Tech for Non-Techies.

Too many non-technical professionals shy away from AI

On Tuesday 30 June 2020, we have the rare opportunity to get a masterclass on AI from a Harvard Business School professor. Join me to learn from Prof Marco Iansiti what AI is, how it gets made and how companies can use it to make more money.

No prior knowledge of AI is necessary, but if you want to swot up a bit, listen to last week’s TFNT podcast Intro to Algorithms and Big Data.

If you didn’t get to go to Harvard Business School, you can feel like you did if you join tomorrow’s session.

Here is what else we have coming up:

For non-technical professionals who want to succeed in tech, learning to ask the right questions is far more important than learning to code.

If you can’t make the events, but want to access the recordings and learning points, then check out TFNT membership.