How Artificial Intelligence is Transforming the Online Casino Industry – Wales247

Original article was published on artificial intelligence


The concept of artificial intelligence (AI) is certainly nothing new. In fact, this term was first defined by the Oxford Dictionary as far back as 1955.

At the time, artificial intelligence was nothing more than a theoretical concept that was being examined within laboratory settings. This was largely due to the fact that computing power lagged far behind human imagination. However, we are now living within a world that has become rife with these advanced digital systems. The online casino industry is beginning to capitalise upon such advancements and this brings up an important question. What can players expect in the near future and how will the presence of AI transform their overall experiences? Let us first look at why artificial intelligence is being employed by virtual casinos before highlighting what the future may have in store.

Why AI and Why Now?

Online casinos fully appreciate the fact that they are facing stiff competition from similar digital providers. As geographic borders will not often come into play, it is important for developers to market to as large of an audience as possible. This is when the role of AI can serve to massively benefit their operations. Artificial intelligence offers several distinct advantages such as:

  • The ability to offer targeted games based around user preferences.
  • The presence of automated “bots” that can interact with real-time players.
  • Games that supply a greater degree of realism.

Players will remain engaged for longer periods of time and as a result, even novices can quickly become loyal customers. This is obviously beneficial for online casinos that hope to enjoy higher retention rates. However, users will also be able to leverage the variety of gaming options at their disposal.

A Bright Digital Future

It is a well-known fact that many professional casino reviews focus upon features such as rewards programmes, VIP packages, the variety of available games, and which software developers are associated with a specific website. This is quite important, as well-known providers such as Microgaming and NetEnt are one step ahead of the curve in regards to the technology that they are deploying. Artificial intelligence is only one example of what is now being incorporated into what they have to offer. This is also why players who are looking to enjoy a truly immersive experience should opt for larger online portals.

We also need to appreciate that artificial intelligence is becoming even more advanced on a monthly basis. While these systems will never be able to replace organic human interactions, they are undoubtedly set to transform the entire online casino sector. This is great news for anyone who does not have the time to travel to a brick-and-mortar establishment. Of course, the wide selection of available games will also prove beneficial in terms of variety. The bottom line is that AI is set to make waves throughout the digital landscape and we should expect to read even more about this innovative technology in the coming years.