How Famiflora used AI to improve their customer support.

Original article can be found here (source): Artificial Intelligence on Medium

How Famiflora used AI to improve their customer support.

Introduction.

Famiflora is the largest garden and decoration center in Belgium (Mouscron), spanning over 25000m². They offer a wide range of flowers, plants and seasonal decorations. Their center also has a large food hall with a market, several shops and a restaurant

The main challenges of garden centers are:

  • Attracting young customers
  • Increasing customer satisfaction
  • Pre-sales support
  • After sales support
  • High labour costs
  • COVID-19

Internal challenges.

The Famiflora team is looking to decrease customer support volume, improve pre-sales and after-sales support as well as attract new customers. In order to reach their goals the team will have to find a new, innovative way of streamlining their customer support by taking a more customer-centric approach.

Solution

Famiflora has worked with Faqbot, a Belgium-based tech startup that specializes in using artificial intelligence in order to turn FAQ (Frequently Asked Questions) and help center pages into automated helper chatbots. These AI-powered SaaS chatbots help Famiflora to deliver 24/7 customer support directly through their website in French and Dutch. These bots will help the team to decrease customer support volume, improve pre-sales and after-sales support as well as attract new customers and cut labour costs.

Want to know how?

Meet Iris, the virtual assistant of Famiflora on their website www.famiflora.be