Original article can be found here (source): Artificial Intelligence on Medium
How Famiflora used AI to improve their customer support.
Famiflora is the largest garden and decoration center in Belgium (Mouscron), spanning over 25000m². They offer a wide range of flowers, plants and seasonal decorations. Their center also has a large food hall with a market, several shops and a restaurant
The main challenges of garden centers are:
- Attracting young customers
- Increasing customer satisfaction
- Pre-sales support
- After sales support
- High labour costs
The Famiflora team is looking to decrease customer support volume, improve pre-sales and after-sales support as well as attract new customers. In order to reach their goals the team will have to find a new, innovative way of streamlining their customer support by taking a more customer-centric approach.
Famiflora has worked with Faqbot, a Belgium-based tech startup that specializes in using artificial intelligence in order to turn FAQ (Frequently Asked Questions) and help center pages into automated helper chatbots. These AI-powered SaaS chatbots help Famiflora to deliver 24/7 customer support directly through their website in French and Dutch. These bots will help the team to decrease customer support volume, improve pre-sales and after-sales support as well as attract new customers and cut labour costs.
Want to know how?
Meet Iris, the virtual assistant of Famiflora on their website www.famiflora.be