How Is Paid Media Evolving With AI?

Original article can be found here (source): Artificial Intelligence on Medium

As per Advertising Expenditure Forecasts study the paid advertisements will overtake newspapers by 2020.

The autonomy of data is a crucial part of social media. The execution of the General Data Protection Regulation (GDPR) will improve social media transparency.

It enables users to navigate the information they share. In this case, marketers can execute machine learning and artificial intelligence to perceive user preferences.

AI will assist marketers in achieving better performance at an economical expense. The extent of fraud will be depreciated.

The tools for content creation powered by AI are capable of swaying sponsored content possibilities. Also, sponsored content is anticipated to be the leading format in the coming five years.

Pursuits like blogs and article writing will boost as sponsored content for long term advertisement.

The AI-powered tools for smart content creation assure marketers reach the right audience and track content performance.

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