Original article can be found here (source): Artificial Intelligence on Medium
How Voice Search And AI Will Impact Your Digital Marketing And SEO In 2020?
What is Voice Search?
Voice Search is a speech recognition technology that is on the verge of becoming a household gadget globally, or one must say, it has already become entirely. Voice Search is a 20th Century concept which has improved in its capacity with the evolution of technology in the first decade of the 21st Century.
What does Voice Search do?
Voice Search improves the user experience. By the year 2020, half of all online searches will do through voice search. The performance of Google with Google Voice Search has been phenomenal. What makes it interesting are the current affairs around technology and the internet.
Facts are in favor:
Google reports that 27% of the online global population is using Voice Search on mobile. Similarily, ComScore reports that more than half of all smartphone users are engaging with voice search technology in 2020. Users have started browsing using their voice instead of typing methods with Google leading the way since 2012. A Gartner study predicts that 30% of all browsing sessions will include a voice search by 2020.
The target audience for using Voice Search is on a global expansion. Voicebot.ai reports that over half of all adults have used voice search, with 33% using voice search monthly in early 2019, jumping up from 25% in 2018. A 2018 study from BrightLocal found that 58% of consumers used voice search to find a local business in 2017, and 46% of people using voice search daily are searching for a local store.
Voice Search is used across diverse interests of human beings, just like text search. According to an Adobe Analytics survey, the most common voice searches on smart speakers are asking for music (70%) and the weather forecast (64%), followed by fun questions (53%), online search (47%), news (46%), and asking directions (34%).
Optimize your site for Voice Search through SEO
The SEO practices that one is following while meeting with the current challenges of SEO for website optimization are not very deviated from that of Voice Search. You will find it easier to execute unless you have performed the most updated SEO practices. The most important factor in optimizing a site for Voice Search is to understand the User Intent and practicing content around it. Cracking your content in the most magnificent search engine ever is going to be quite trickier than usual methods.
Knowing the vital information and stats around the sentence terminologies is very crucial to your business through Voice Search. For example, mentioning your business contact information such as phone numbers and email addresses, opening and closing hours might appear in the search index for a product-related search. These pieces of information should convey while structuring your data with Schema Metadata for a more comprehensive search engine accessibility.
Artificial Intelligence Impact on SEO
Advancements in Natural Language Processing (NLP) and Machine Learning (AI) have made a significant influence on how humans interact with smart devices and search the internet. Digital marketing has incorporated AI for targeting ads data collection, content quality, to identify audience and psychographics for cross-selling, and to find the appropriate emotions of human beings which fits the product or service.
Applications and Softwares development worldwide are working on the enhancement of search engine behavior. One such component of Google’s algorithm is RankBrain. Google’s RankBrain is an AI algorithm that outlined to recognize words and phrases to learn and better predict outcomes.
AI impact on Search Engines
The shift of the content creation has begun to move from essential keywords and phrases to user’s backgrounds and interests. With AI advancements taking place over search indexes, algorithms are evolving day and night, which have made it a challenging factor for SEO and Content Marketing experts to cope up. Applications and Softwares developed worldwide are working on the enhancement of search engine behavior. One such component of Google’s algorithm is RankBrain. Google’s RankBrain is an AI algorithm that is designed to recognize words and phrases to learn and better predict outcomes.
AI impact on Content
Users are already looking for a customized experience while spending time on a website. Bringing in the required material with tons of data is what will be recognized by AI while refining a user’s search behavior and interpreting the human intent. AI is a two-way process where you will craft content as per the requirements of the search index formulated, analyzed and segmented by AI in the form of data. You will get to know what the audience is looking for, what platforms they use, the kind of content that is relevant to them and how sporadic is their movement while trying to understand that piece of content.
AI Will Allow Personalized Experiences
AI is already advanced in satisfying customer needs, expectations and experiences. The marketing automation has given insights to brands and companies to optimize strategies and even customize their products and services as per the customer needs and demographics. AI collects enormous amounts of data and brings it to you for developing personalized experiences for users. Persona recognition will shape the way organizations work. Exhibiting content and experiences that make someone feel like they are understood as an individual can be immensely powerful and doing that at scale could be transformational to your brand. The good news is that creating those connections at scale is reachable through AI technology.
Digital Marketing has evolved in the most efficient ways one can think. With tools and automation of marketing tactics, AI has taken the game to a simpler level of result-oriented marketing.
How Noboru World Implements AI And Voice Search Strategy For Your Website?
Noboru World lays its emphasis on voice search strategy and artificial intelligence by developing a strategy that focuses on creating content and targeting those keywords that are commonly used in mobile devices for voice search and understanding the user’s intent. Accordingly, we create content.