Original article was published by Scott Heappey on Artificial Intelligence on Medium
New trends and techniques for UI/UX design
“… a fuelled addiction for new trends and techniques”
Apple Pay and Android Pay are soon to be considered mandatory. By default, they should be an option – providing freedom – ability to purchase anytime and anywhere – offline and online. Other considerations are PayPal and Stripe – which leads to biometric authentication. Messenger and crypto currencies are also looming in the background.
Facial recognition, fingerprints, or voice recognition all aid in user satisfaction. Gone with the days of searching for usernames and passwords. Even then, the risks of staying logged in are less than on the desktop allowing permanent sign in or the option to log in directly from the email instead of going through the laborious task of updating the password.
There is a necessity to know precisely when, where, and how the users are doing what they need to do. We are constantly trying to get a location, currency, name, company name email address or phone number for both marketing and usability purposes. We want to give them a seamless experience, allowing them to find and/or purchase what they are looking for while guiding them through with reassurance. We can gather this information through timely prompts, social connectivity, marketing hooks or various API’s (ex. ConvertFlow).
Educate in context – ask in context
Through timely prompts for more information relevant user details can be requested. When showing a gallery, an email address can be requested to share, view and upload items or when viewing a map, the users location can be requested. Keeping in mind they may wish to add a different address than their current location – therefore requiring the option to enter a postcode.
The worst experience is when apps ask for the location as soon as it is opened. 9 times out of 10 the user closes it straight away as they have no purpose to provide it. Ideally the prompt is displayed in context – preparing the user for what’s to come and providing a seamless experience.
Improving the user experience is an ongoing process. Educate in context – ask in context. It’s a natural extension of personalised content – once we learn how users prefer to interact with the product we can deliver different experiences to different users with varied approaches.
Chatbots and messaging platforms
Mobile chat applications are amongst the most used apps on the market. Most likely we won’t see chatbots as a full replacement for regular GUI experiences, but they will be integrated into mobile apps to serve as assistants. Businesses will have real-time automated conversations with their customers.