Original article was published on Artificial Intelligence on Medium
Paradigm-Shifting Product Trends that Will Shock the Defense Industry
Product Design Becomes a Team Sport:
As teams grow and products become more complex users are fighting to balance cognitive in a way that is not sustainable. Companies will need to innovate alongside end users in real time to maintain relevance. User research, agility and responsiveness to shifting end user needs will take priority over multi-year build-to-specification development efforts that return obsolete solutions once finally launched.
Empathy for the end user will result in products that are much easier to use, train, maintain and upgrade without passing on exorbitant costs to the end user. Troops, security agents and law enforcement deserve a voice in making decisions on the capabilities they are asked to use and trust with their lives.
The use of artificial intelligence (AI) and machine learning (ML) to increasingly automate processes and augment human potential. The fusion of robotic process automation, intelligent business management systems and AI is accelerating decision making and offloading tasks that are a burden to operators. Real-time, continuous intelligence and decision making will become foundational to mission success forcing a paradigm shift in how technologies are selected and purchased by organizations.
Design and Marketing for Transparency:
Companies will be pushed to build products that fight the harm of misinformation. As customers become more inquisitive and informed, snake oil marketing tactics will no longer yield FOMO (fear of missing out) purchases.
People’s ability to spot fake news will bring about more trustworthy conversations. Hiding behind bold marketing claims, canned demonstrations and enormously complicated user experiences will no longer be accepted.
Companies must hold themselves accountable for for building enduring capabilities that do not require exorbitant training and sustainment costs — customers will move away from products that have slow upgradability schedules, excessive training demands and support costs that exceed the purchase price.
End users will not accept ‘insufficient training’ as justification for poor product performance.
Responsibility must be put on manufacturers to build intuitive and usable solutions.
Christopher Williams, CEO, Citadel Defense