Reinforcement Learning: Scaling Personalized Marketing

Original article was published on Artificial Intelligence on Medium


Reinforcement Learning: Scaling Personalized Marketing

‘The touchstone of reinforcement learning (RL) is that it experiments with multiple pathways to achieve the objective of acquiring customers. It iterates a diversity of damaging content and physical threats to zero down on the most effective method that will motivate any individual to become a customer.’

Learn how salesbot Harrie lowered the buyer resistance of his online prospects to zero with reinforcement learning: