Original article can be found here (source): Artificial Intelligence on Medium
Starbucks a Data Technology Company in the F&B Industry?
With 90 million transactions in a week in about 25,000 stores worldwide this coffee giant is in many ways on the cutting edge of using Big data and Artificial Intelligence to help marketing sales and business decisions.
What is Artificial Intelligence doing in Marketing?
We are staying in the era of a technological revolution. AI marketing is a process of utilizing customer’s data and AI concepts to predict customer’s next moves and perk up the customer journey. It enables marketers to build a clearer picture of their target audience to provide them with what they need and demand.
For Artificial Intelligence to survive in Marketing one core element is Big Data. People say Artificial Intelligence Marketing has made the life of marketers easy in the area of marketing. Yes, it has. But to make it easy we need Big Data. Big Data is the large volume of data our the company’s consumers and their behavioral patterns.
A company thus combines big data and artificial intelligence to deliver a strategy or campaign to drive conversions.
How Starbucks uses it?
Starbucks is not short on data. Starbucks just doesn’t make coffee, but it uses its customer data to make it’s coffee worthwhile. It uses its customer’s data and technology to enhance customer experience and streamline its operations.
We all know about the Starbucks App which has a Loyalty and Reward Program. The app has 17 million users and the reward program has 13 million active users. We users create overwhelming data about our preferences and choices and our location. That helps Starbucks give out some special promotions to us.
While researching more about this topic, I realized the Starbucks does more than their reward program to satisfy us. It uses our data for a lot of other purposes and mixes with the technology to give us our perfect cup of coffee.
Have a look at this infographic for a better understanding.
So the next time you go to Starbucks, take a minute to appreciate the Data and Artificial Intelligence that are at work to provide you with the best delightful experience.
“The goal is to turn data into information, and information into insights.”
-Carly Fiorina, ex CEO of Hewlett — Packard