The advent of AI application in Digital Marketing

Original article was published by Soven Developer on Artificial Intelligence on Medium


The advent of AI application in Digital Marketing

-Akshaja Doshi

Artificial Intelligence is rapidly paving its way into every industry possible. An industry operating without the application of AI techniques can be declared outdated. As for the modern marketing landscape, AI plays a prominent role. Some of the significant functions of marketing can be improving because of the use of AI. It also gives a boost to digital marketing strategies. We will have a look at how AI is changing the digital marketing landscape after having a better understanding of AI.

What is Artificial Intelligence?

Artificial Intelligence can be defined, the science of developing machines that possess human intelligence and have the ability to understand and act like human beings. In simpler words, these machines would understand and react to a situation just like a human being. The robot can also learn and implement tasks like us. This ability makes many processes in our day to day lives simple.

Some argue that AI will replace humans in operational activities. AI helps in streamlining these activities and make them less tedious for humans.

How AI helps in boosting Digital Marketing:

1. A better understanding of Consumer Behaviour:

Understanding consumer behavior is one of the vital functions of any marketing strategy. AI opens the door for a much deeper understanding of customers. It helps in analyzing the data available from customer interaction and using it to form useful insights. These insights allow companies to make better decisions to enhance customer experience and boost business.

2. Enhanced user experience:

AI can provide personalized services to individual customers based on their location, demographics, past interaction, and device. Based on their current involvement with any business, AI can also send personalized emails and push notifications to keep customers engaged and updated about its services.

3. Real-time tracking:

Marketers no longer have to wait for being able to know the results of their strategies. AI can help to track results on a real-time basis, which leads to faster decision making and improvement in services provided. Marketers utilizing digital marketing tools can immediately plan their next strategy based on the data available to them in real-time.

4. Increased productivity:

Since the marketing processes are automated, productivity increased. As more work is done, in less time. It requires less human effort and, marketers are also able to perform better and get desired results.

Implementation of AI in Digital Marketing:

1. Chatbots:

A Chatbot is an AI software that answers open-ended queries of customers through pre-defined sentences and phrases. They enhance user experience and have the ability to provide personalized service. Its 24/7 availability makes it one of the most promising AI features for customers. It has helped reduce the bounce rate and increase lead generation for many companies.

2. Website design:

A website is a must for any business to create an online presence in this digital era. Initially, web designing professionals are hired to design a website according to the company’s needs and requirements. Now, with the help of AI-powered Website Builders, it is possible to create a website all by yourself without having relevant technical skills. All you have to do is answer a few questions. It will design the website as per your style and preferences.

3. Digital advertising:

AI can be functional for targeting the right audience for digital advertisement. It can identify users based on their demographics, interests, and showcase relevant advertisements to them. It leads to higher lead generation and conversions. Platforms like Google ads, Facebook ads, and LinkedIn ads use AI to get desirable results from their target audience.

4. Content curation:

Not only does AI help in targeting the right audience for advertisement, but it also creates inviting content that would engage the users. Digital marketers can create personalized content for their audience, according to their interests and preferences, to receive higher engagement and retention. Few AI tools can analyze long format content and convert into a short format, saving time and human efforts.

5. Email marketing:

Email marketing has proved to be a cost-effective and efficient way of digital marketing. With the use of AI, marketers can now send more personalized emails to customers. AI tools also help marketers to set up a schedule so that emails can be sent at a regular frequency and customers cannot be spammed with emails.

6. Online searching:

The way people search online has changed over the years. Having relevant content on your website is extremely important. It brings search engine optimization into the picture, which helps to optimize your web content and increases web ranking. Another AI technology used for searching is voice recognition. Tools like Google Home, Apple Siri, and Amazon Echo make it easier for users to search online by pressing a button or through a voice command.

Conclusion:

AI is undoubtedly the way ahead. Making use of AI can change the landscape of modern marketing practices. One who does not adopt these practices will be left far behind. If you want to get into digital marketing, you should surely know the fundamentals of AI because it is going to play a pivotal role in the coming future.