The Impact of AI on Social Media

Original article was published on Artificial Intelligence on Medium


The Impact of AI on Social Media

What Is Artificial Intelligence?

Artificial intelligence (AI) is wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence. AI is an interdisciplinary science with multiple approaches, but advancements in machine learning and deep learning are creating a paradigm shift in virtually every sector of the tech industry.

Today, AI tools exist that can create and manage social media activities, as well as drive strategy with AI-powered insights. Functionalities that Machine learning technology comprises for developing a custom digital assistant:

  • Speech recognition
  • Access to big data
  • Robust data analytics capabilities
  • The technique to integrate with social media, email, and third-party applications and platforms
  • Pattern and action recognition

The Social Network

Most of us are addicted to many social media platforms like Facebook, Twitter, Instagram, etc. In order to succeed, businesses and organizations opt for Artificial Intelligence which is becoming more and more common in today’s world and social media seems to be doing the same.

The Social Network with AI

Many major companies (such as Facebook, Twitter, and Snapchat) already identify AI as the way forward for progressing business. As a result, a growing number are incorporating artificial intelligence (AI) in social media to better connect with potential customers.

The Impact of Artificial Intelligence on Social Media

AI is a key component of the popular social networks you use every single day.

Facebook uses advanced machine learning to do everything from serve you content to recognize your face in photos to target users with advertising. Instagram (owned by Facebook) uses AI to identify visuals.

LinkedIn uses AI to offer job recommendations, suggest people you might like to connect with, and serving you specific posts in your feed.

Snapchat leverages the power of computer vision, an AI technology, to track your features and overlay filters that move with your face in real-time.

Benefits of AI in social media

Enhancing the user experience

Artificial Intelligence enables social media marketers to get closer to their audience and understand their preferences. This helps them target their ads in a better way as well as create content in a better way.

Measuring performance

AI tools also help social media marketers track and analyse their every move. This means they can now track user-engagement, the performance of an ad on the social media platform and can get amazing insights about the content they post.

The Role of AI in Social Media

AI algorithms can monitor millions of unstructured user comments to understand crisis situations or trends to provide a personalized experience. With effective segmentation, AI can help provide content based on online activity and demographics. Many social networking sites have acquired AI businesses to move to the next level.

A variety of companies that offer online marketing services are exploring new ways to use social media with AI as well. They have started using AI to identify new demographics to target based on previous conversions. These AI tools rely on predictive analytics algorithms, which can extrapolate information on all known users in a given social network.

Major advantages of Machine Learning in the Social Media revolution.

  • Enhance Visual Experience
  • Image Recognition in marketing
  • Social sentiment analysis
  • Satisfactory Customer Service