Original article was published on Artificial Intelligence on Medium
The TikTok Strategy: Taking Over the World with AI Algorithms
TikTok is a well-known trendsetter mobile app that gained huge viewer attention within an impossible less time frame. This blazing video-sharing app enables the users to create fifteen-second videos and share it on multiple other social media platforms. The success of TikTok seems to be a massive storm hit on the internet ground. The simplified user interface supports all ages of people, and any user can dance or do their favorite activity and get massive popularity within a day or a few hours.
But what really is TikTok?
The TikTok application has the environment to satisfy the cravings of distinct users around the globe. Throughout the world, youth are utterly mesmerized by this app, and few of them not able to live a day without using TikTok. The app contains various video ranges that fall in fun, challenges, magic tricks, and other categories.
During the initial period of its launch, the app is renowned for its major lip-syncing feature and limited to distilled parts of Asia. Soon it paved its way to the merry world of singing, dancing, cheerleading, gymnastics, and comedy, now finding its stronghold and generating a buzz in numerous parts of the world.
Do we know that TikTok is powered by the world-leading Artificial Technology that ultimately generates and optimizes curates, produces, and recommends the content?
Let’s dig a little deeper in Artificial Intelligence Technology (AI):
AI is the collection of the repeated tasks of human intelligence and increasing work efficiency with the support of programming language. The coded AI program works based on the rules and generates results accordingly.
The AI algorithms can tackle perception, learning, problem-solving, logical reasoning and language understanding.
Role of Using AI in TikTok
The inbuilt AI tools are the banners behind the success of TikTok, and the outstanding functionalities of the app made users indulge entirely in it. Moreover, TikTok highly depends upon the AI technology in 2 ways, i.e., from the customer and producers side.
Producers Side: AI is the supreme creator to create compelling viral videos. It has easy editing customized options and recommendations to improve the visibility of the video content multiple components such as filters, hashtags, and music by comparing it with trending or highly visible accessible category content.
Customer Side: AI algorithms instantly learn individual choices. They view the comments and likes and able to track the watched time of their videos. The clips being pretty short, it’s algorithms instantly build vast datasets.
The AI technology used in TikTok is not only meant for videos, but it helps the users to present compelling video content. There’s no obligation for the users to define their preferences upon registering on the platform.
The algorithm identifies the viral videos that catch the people’s immediate attention within an exceptional time-frame, which eventually leads to increased user engagement. Every layout of the video forecasts pros and cons of the users, as the user likes, watch times, the number of followers, or subscribers are considered the positive signal.
A negative signal refers to the audience pressing down or swiping away from the video. Also, swiping of the video in the middle is considered as a negative signal.
The TikTok is the topmost AI application that turned the eyeballs of global citizens within the shortest period. The article sheds light on AI algorithms being the driving force behind TikTok’s growth and also ascertaining the fact that Artificial Intelligence while holding endless potential and robustness has to be controlled and channeled correctly to be reliable and secure.